Simply Frutta Branding

About Simply Frutta

SimplyFrutta is a juice company that makes juice using real fruit.

​

Purpose of this Project:

Goal 1: Create a clean, sophisticate and luxurious look 

• Convey the sense that SimplyFrutta is a luxurious, sophisticated and clean which will really reflect that to the audience and more people will want to buy SimplyFrutta.

​

Goal 2: Create a Design Language that is Complementary,Unique and fun

• Create a coherent, identifiable and memorable visual identity system that complement the

identity mark. 

​

Goal 3: Create a brand that is playful and fun

The identity should last a long time, and be a guide for SimplyFrutta into 

the future. It should speak to the direction that SimplyFrutta is heading in, that is a fun and freshly made juice.

• Design a brand that is clean but luxurious and is able to show future progress 

• Create a distinctive and memorable brand that will appeal to new, interstate and for all audiences.

​

Simply Frutta Mark in Color

SimplyFrutta Mark in Black and white

Pattern Created

Color Palette

Mark Utilized in Branding