Simply Frutta Branding
About Simply Frutta
SimplyFrutta is a juice company that makes juice using real fruit.
Purpose of this Project:
Goal 1: Create a clean, sophisticate and luxurious look
• Convey the sense that SimplyFrutta is a luxurious, sophisticated and clean which will really reflect that to the audience and more people will want to buy SimplyFrutta.
Goal 2: Create a Design Language that is Complementary,Unique and fun
• Create a coherent, identifiable and memorable visual identity system that complement the
Goal 3: Create a brand that is playful and fun
The identity should last a long time, and be a guide for SimplyFrutta into
the future. It should speak to the direction that SimplyFrutta is heading in, that is a fun and freshly made juice.
• Design a brand that is clean but luxurious and is able to show future progress
• Create a distinctive and memorable brand that will appeal to new, interstate and for all audiences.