Simply Frutta Branding

About Simply Frutta

SimplyFrutta is a juice company that makes juice using real fruit.

Purpose of this Project:

Goal 1: Create a clean, sophisticate and luxurious look 

• Convey the sense that SimplyFrutta is a luxurious, sophisticated and clean which will really reflect that to the audience and more people will want to buy SimplyFrutta.

Goal 2: Create a Design Language that is Complementary,Unique and fun

• Create a coherent, identifiable and memorable visual identity system that complement the

identity mark. 

Goal 3: Create a brand that is playful and fun

The identity should last a long time, and be a guide for SimplyFrutta into 

the future. It should speak to the direction that SimplyFrutta is heading in, that is a fun and freshly made juice.

• Design a brand that is clean but luxurious and is able to show future progress 

• Create a distinctive and memorable brand that will appeal to new, interstate and for all audiences.

Simply Frutta Mark in Color

mark in color.jpg

SimplyFrutta Mark in Black and white

mark in black and white.jpg

Pattern Created


Color Palette





Mark Utilized in Branding