International Typographic Style
About the Movement:
International typographic style which is also sometimes known as Swiss Style emerged in the 1950s in Switzerland and Germany. This style made an important impact in many parts of graphic design covering a twenty year period from the 1950s to 1960s but until this day International typographic style is a big influence for designers.
The principles of International typographic style is all about the cleanliness, Readability and objectivity. When using a grid structure in your design, it tends to make hierarchy for the information much easier especially when web designing. Grids are a useful way of showing information and images in a consistent and easy to follow technique.Appreciating International Typographic Style’s means appreciating the typefaces because the typefaces are what started it all. The classics Sans serif typeface is what made the grid structure work so seamlessly together.
Artists that were relevant from this movement are Armin Hofmann(1920–present) ,Emil Ruder(1914 – 1970) and Josef Muller Brockmann(1914-1996) whose work influenced many designers through the grid structure designed work.
The Purpose of this Project:
The aim of this project was to create a clean set of 3 Bi-fold brochures that reflected the movement as a whole. I decided to use the grid structure element in my design because this movement focused mostly on grid structure and cleanliness.
Josef Muller Brockmann:
Joseph Muller Brockmann was born in Swtizerland in 1914 where he studied Architecture, design and Art history at the Univeristy of Zurich. Brockmann was another student of Keller’s, he was heavily influenced by Keller’s work with the Grid system and Akzidence-Grotesk typeface His most recognized work was done for the Zurich Town Hall as poster advertisements for theater productions.
Armin hoffman was born on June 29, 1920 and grew up Winterthur, Switzerland. He went to the school of arts and Crafts in Zurich. In 1947, Armin Hofmann and Emil Ruder founded the school of design in Basel. Hoffman was often known unusual in his ways of teaching. Most of his work focused mainly on elements of graphic form but also still remaining simple
Emil Ruder was born in Switzerland in 1914, he was a graphic designer and typographer. Ruder helped Armin Hoffman form the Basel School of Design and established the style of design known as Swiss Design. He taught Swiss style and also typography and how Type communicates ideas through writing. He placed heavy importance on Sans-Serif typefaces. His work was very brief and clear, especially his typography.