Sally's Station Branding
About Sally's Station
Sally’s Zalzali is a nutritionist and registered dietitian helping clients in Lebanon and around the world. Sally is an expert in her field, sharing scientific tips and sharing helpful videos on all social media platforms. I'm personally a bit obsessed with health and nutrition, so when Sally approached me about wanting to create her own brand, I was stoked to work with a fellow health advocate!
Purpose of this Project:
Goal 1: Create a clean and sophisticate look
• Convey the sense that Sally's Station is a sophisticated and clean which will really reflect that to the audience and more people will want to get help from Sally's Station.
Goal 2: Create a Design Language that is Complementary,Unique and fun
• Create a coherent, identifiable and memorable visual identity system that complement the
Goal 3: Create a brand that is playful and fun
The identity should last a long time, and be a guide for Sally's Station into
the future. It should speak to the direction that Sally's Station is heading in, that is a fun and approachable .
• Design a brand that is clean but still fun and makes people want to approach and join Sally's Station.
• Create a distinctive and memorable brand that will appeal to new, interstate and for all audiences.